Analyst Reviews.

Itensil Brings Process To Web 2.0 Collaboration (excerpts)- April, 2008
KEY IDEA: Knowledge workers need repeatability in collaboration.
WHAT'S DIFFERENT: Itensil helps business people create agile knowledge apps.
HOW IT'S BEING USED: Processes that combine structure and creativity.
Itensil delivers new, browser-based collaboration tools to the market that are focused on a workflow model. These
unique tools bring process-centric repeatability to ad hoc, knowledge-intensive tasks normally supported by
unstructured collaboration tools.
The concept is novel and creative; consider Itensil if you want to experiment with ways to converge ad hoc
work with structured processes, or if you are looking for a tool that combines right-brained and left-brained work styles.
Itensil has created a simple, yet powerful, solution to a problem that several major technology categories
have yet to address. Traditional applications are too rigid, BPM suites are more agile but require specialized
expertise, and collaboration tools do not provide enough control. In charting a course between collaboration and
BPM - instead of adding one to the other - Itensil brings something new and different to the market.

Cool Vendors in the High-Performance Workplace, 2009 (excerpts)- March, 2009
Itensil "operationalizes" project spreadsheets, allowing simple process orchestration without the need for
expensive tooling or development.
Why Cool... As movement toward self-supported definition and ownership of
processes by business stakeholders and project teams continues, simple utilities, rather than
suites to help improve the orchestration of teams, people, content and collaboration, may be
required... Itensil helps knowledge workers manage and
improve the unstructured, ad hoc processes involved in collaboration and decision making.
Available via SaaS and on-premises, Itensil derives the definition of business processes from text
outlines — in documents, spreadsheets, or other vehicles — and presents them in a browser-based graphical
process model... helps teams convert the words within planning documents into actions
that are visible and can be monitored as well as improved... non-technical knowledge workers
can construct mashup applications to "carry out" collaborative processes without the need to involve IT.
Its latest offering — Spreadsheets-on-Workflow — allows knowledge workers to take any project-based
spreadsheet (a Microsoft Excel application programming interface is available) and extract logic to improve
coordination, even in large teams, engaged in complex processes.
Who Should Care...
- Leaders or members of collaborative teams who are tasked with "figuring out" the best practices for
working together on an ongoing basis, will find Itensil to be a cost-effective, lightweight approach to
organizing, monitoring and improving ad hoc collaborative processes, thus saving money.
- Professional services firms seeking better leverage of a number of existing solutions by improving the
coordination of contributors.
- Technology vendors looking for a simple SaaS onramp.